Well that’s enough of James Bond and secret missions for the time being. What we’d like to do is explain exactly what an LZF Super Agent Symposium is? According to the dictionary, one of the meanings of the word symposium |sɪmˈpəʊzɪəm|is “a drinking party or convivial discussion, especially as held in ancient Greece after a banquet”.
Unfortunately in this day and age the dictionary meaning has been reduced to another; “a conference or meeting to discuss a particular subject”.
However, at LZF we like to return to the original meaning of the word, and in the case of our last effort, Marivi “BB” Calvo & Sandro Tothill took steps and started brainstorming ideas with Valencian creative studio Masquespacio over 6 months ago.
Their effort and development of the initial concept gave Marivi the springboard she was looking for, and through the months of September and October she began cranking gears and pooling the necessary people to actually pull the event off successfully.
The groups we bring in are usually made up of agents and their clients. Each agent bringing with them one or two lighting designers, architects or specifiers. Our main objective at a symposium is to create links and bonding that bring people, our clients, closer to us and to our company. When our guests leave, they will do so as LZF brand ambassadors, as well as having a much greater understanding of the different aspects and use our lighting, be it technical or pure aesthetics.
We all play vital roles in a symposium, but there is one person above all who carries the vision that is to be communicated, who ultimately is responsible for every visible detail; where the furniture goes, what lamps, what colours, what elements are needed to accompany our talks and discussions.
In the last symposium Marivi created the perfect location and home for us all during those four wonderful days. Her ability at making people feel at home by opening LZF up and creating an earthly haven for us all to work and relax in is truly unique.
When she works on an event like this, her first job is to imagine where the content that is to be seen is exhibited and then to create a special space for each fixture. The activities that we undertake during a symposium are planned to allow Marivi and her team pull down and set up the various scenarios that she has designed to give all our guests the full LZF experience!
Lets take a tour through our last 4 day symposium in November.
1. The Best of Lzf, The Welcome Showroom.
The lounge was designed to allow for maximum comfort as we knew most people would still be suffering from jet lag. An open layout, in the factory’s “woodbox” second floor, was bedecked with sofas and turned into a large lounge and exhibition space where all of the classic LZF models were on display.
A road trip to the Moorish town of Albarracin, in province of Teruel, took the 20 of us 197km inland to this stunningly preserved medieval town dating back from the 10th century.
Meanwhile back at the lab!! Our team stripped the upper lounge and reconfigured it to present our new 2015 collections.
Day 3. Back to the LZF, Super Agent workshop.
Our guests arrive back to a completely different set up which can only be described as being even more spectacular than the first. A working demonstration of an LZF Showroom.
While day 3 was underway intense activity was taking place outside where 10 people were working non stop at setting up the Lzf Casino Royal and garden bar for the following night’s end of tour gala.
Day 4. LZF Gala Farewell dinner.
The end of the event. A memorable occasion designed to brand the experiences from the last few days into the minds of those who attended. A evening that began with cocktails in the garden bar & lounge, was followed by a gala dinner in the sumptuously decorated casino royal where after dinner roulette and blackjack provided the evenings entertainment.
Special thanks goes out to the members of BB’s team; Ester Colomina who heads up the Graphic team, Javier Marco who heads the Fair and Events team and Rocio Pastor who organised wardrobe and props.
