It can be argued, without any qualms, that design plays a major part in the DNA of every Scandinavian country. From the 1950s onwards, Scandinavian design has been the envy of many nations, and indeed taken the world by storm (winning numerous fans and admirers). To understand why, we can point to the Scandinavian penchant for simplicity, aesthetics and practicality in design. There is a keen sense of effortlessness and a clear expression of form, with styling that is typically clean and sans any unnecessary ostentation. Moreover, Scandinavian design makes much use of natural materials, including wood, textiles and metals.
From the outside looking in, we are inclined to believe that every home in Norway, Sweden and Denmark is pristine in its presentation—a popular opinion that is heightened by the beautiful homes showcased across the profusion of Scandinavian noir. Today more than ever, Scandinavian design has captured our hearts and found a place in our homes. With form following function, its appeal is utilitarian and universal, attractive and artistic. Scandinavian design—in both objects and interiors—is customarily unobtrusive and authentic, with quality, durability and sustainability considered important elements throughout.