LZF’s recent appearance at Euroluce 2019, part of the Salone del Mobile in Milan, was a triumph of creativity, innovation, aesthetic prowess and togetherness. The 58th edition of the Salone del Mobile attracted more than 386,000 attendees from 181 different countries. The event enjoyed a 12% increase over the 2017 edition, when Euroluce—a biennial exhibition of lighting design—was last in residence. As one of the 2,418 exhibitors at the vast Fiera Milano convention centre on the outskirts of Milan, LZF welcomed a great many design aficionados, including architects, interior designers, planners and press, to its booth.

Light fantastic: LZF’s 2019 Euroluce booth.

Designed by acclaimed Spanish architect and designer Ramón Esteve, LZF’s booth was a fantastical, atmospheric space, one that played with texture, light and colour. Tall, black translucent curtains, emblazoned with neon LZF logos, enclosed the booth. Within, curious visitors were presented with a series of new lamps, each one framed by the soft, moody curtains, their names spelled out in neon. In true LZF style, the space captured the imagination, with the new lamps expertly curated and displayed. The booth’s relaxed ambience—even when busy with visitors—ensured the focus was always on the lamps.
On the whole LZF received extremely positive feedback about its new lamps. Visitors to the booth were particularly taken with the clean and simple nature of many of the designs, seeing their obvious commercial potential. Having taken a step back, reflecting on LZF’s way of working and the company’s future aspirations, this was the kind of feedback that LZF co-founders Mariví Calvo and Sandro Tothill had hoped to hear. It certainly made those many months of planning and design worthwhile—one should not underestimate the immensity of the challenge faced when staging a new show at an event as significant as Euroluce. Rising to that challenge, LZF, in collaboration with various creatives and artists, put on a sublime show. And with Euroluce 2019 done and dusted, it is perhaps now that the real work begins: crafting and making those new lamps.

New lamp models

Black Note by Ramón Esteve.

Thesis by Ramón Esteve.

Skyline by estudi{H}ac and Black Note (right).

Loop and Lens by MUT.

Big Bird by Isidro Ferrer.

Lola by Ray Power.

Mini Chou by Yonoh.

Team LZF at Euroluce.

Milan in a minute: LZF at Euroluce 2019

All photos by Alfonso Calza.