‘Highlights’ is a series of videos that blend music, prose, light, and ambience with typical LZF flair. Each short film showcases an important attribute of LZF, including its focus on sustainability, craftsmanship, a local and global outlook, history and development.
Conceived by Martínez Siesta and Paula Giménez, the ‘Highlights’ videos project images onto LZF’s new collection of lamps as well as a number of the company’s classic luminaires. Based on texts by wordsmith Grassa Toro, each video is narrated in a different language to reflect the global reach of LZF’s lamps. The short films are accompanied by a distinctive soothing soundtrack, each one crafted by LZF co-founder and musician Sandro Tothill.
Highlights
#1 Less But Better
A tree does not need
to be taller than itself.
A bird only needs
two wings to fly.
Light is weightless:
we learn from nature,
we create it naturally.
#2 Pleasure of Doing
A handmade object
holds the memory
of a human breath,
of a human heartbeat.
Each of our lamps
contains a moment of life.
#3 Glocal
We draw, we think, we build,
we converse, we welcome,
we are a world within a house.
And then one day:
we travel, we cross borders, we translate,
we reveal, we exchange, we export:
we are a house within a world.
#4 Journey
Since 1994, we have had an average of 22 ideas per day,
we have said the word luzifer 217,656 times; that’s a good record,
we have embraced 91,250 different people.
We have more than 200 different lamps in our catalogue
and we haven’t made a star yet.
Described as ‘a valuable values series’, ‘Highlights’ is the second campaign for LZF by Martínez Siesta and Paula Giménez. In 2021, they created ‘Twenty-Four Hours’, a series of short films that spotlighted ten LZF lamps and the different ways in which individuals live with them. The campaign was a finalist in the the ADCV Awards 2022.
Listen to the Highlights soundtracks on SoundCloud.
Credits:
‘Highlights’ is a project by Martínez Siesta and Paula Giménez for LZF.
Words by Grassa Toro.
Music by Sandro Tothill.
Thanks to Cristina Ródenas.